About Us

Kinda Rubbish is a contemporary streetwear brand founded in 2025, born out of a desire to challenge perfection and celebrate raw, unfiltered self-expression. Rooted in modern youth culture, the brand represents the in-between — the imperfect, the experimental, the “kinda rubbish” moments that actually define who we are.

Drawing inspiration from everyday life, underground culture, emotions, music, and urban spaces, Kinda Rubbish blends comfort with bold design language. Every piece is created to feel lived-in yet elevated, making streetwear that goes beyond trends and becomes part of the wearer’s identity.

At its core, Kinda Rubbish focuses on authenticity over hype and expression over rules. Each product reflects a story through strong visuals, minimal yet impactful graphics, and thoughtful detailing. The designs are intentional, often understated at first glance, but layered with meaning for those who look closer.

Kinda Rubbish is more than just clothing — it’s a mindset. Built for a community that values individuality, honesty, and creative freedom, the brand exists for those who don’t fit into neat boxes and don’t want to.

Welcome to Kinda Rubbish.
Perfectly imperfect.